19 posts tagged “marketing”
OK gripe time!
While I love the stand up to cancer video campaign I seriously hate that companies like Revlon get to associate themselves with such causes without being held responsible for their own shameful use of cancer causing ingredients!
Think Before You Pink reports that many Revlon products contain some sort of known or suspected carcinogen.
Stand up of you think that this is BS!
And this happens all the friggin' time! Cosmetic companies like Revlon make a tax free donation and get to put their logo on some 'fight cancer' or 'breast cancer awareness' promotions and get kudos for being so socially conscious and YET the products they sell contain ingredients that could well be giving people cancer. It's really irresponsible and it makes me sick.
TAKE ACTION and ask Revlon and other cosmetic companies to take a real stand for women's health and eliminate cancer causing chemicals from the products they ask us to smear all over our bodies.
You can click here for an easy form that will let you send an email telling Avon, Estee Lauder, Revlon and Mary Kay to make safer cosmetics!
Today is Blog Action Day! Take action by posting about the environment in your own way.
Al gore speaks to advertisers about their impact and responsibility as individuals, as citizens and as consumers.
Showtime did a fun promotion yesterday, turning fountains in 14 cities around the US RED.
I took some pics during my lunch break . It was neat but with all that goes on in Times Square at any given hour it was hard to make a real 'splash' .
In Chicago they used red gels to illuminate the fountain at night - amazing.
RedBuckinghamFountain_2, originally uploaded by BrokenBat.
More pics here: http://www.flickr.com/groups/dexter/pool/
Dexter is just really f'ing good tv. Start counting...
this is hi-friggin-larious!
The movie is well put together and sweet and not any longer than it needs to be.
BUT the very special thing about this movie is the fantastic story of it's distribution because it is probably one of the first feature films really suited for web distribution.
What happened (as far as I can tell ) is that they started making a video podcast about the making of the movie to get generate some interest outside of the indy filmfest scene. Great timing, because a lot of people were talking about videos on the internet and looking for something interesting, unusual, worth watching repeatedly, more than 'viral'..etc. These people loved the Four Eyed Monsters podcast. And so this film truly found it's audience by going online. The The storyline couldn't be more perfect for the videbloggers (and bloggers,YouTubers, myspacers, et al.) because it's about being young and getting frustrated by trying to communicate with eachother and the world (such classic youthful angst) with the unique addition of the uber-mediated day-to-day existence many of us now have.
People on the internets not only watched the podcast but they rallied and helped the film get some nice theatrical distribution by, well... using the internet to say they wanted to see the movie that this podcast was about. AND now, the filmmakers have made a deal with YouTube to host the entire film for a week to drive people to an online film community who will then pay them for every new member they bring in. Talk about flipping the system upside down.
Last summer I met the nice hipsters who made it and they recognized me from a video of me on the internets, and I them! That was funny because I am a very very minor internet celebrity, like D-list internet celebrity which is like Z-list for over all celebritatstic-ness. And that is what this whole online video thing is about, right? !
A few questions remain..
What is YouTube's long term strategy for feature length videos?
Will the filmmakers ever pay off their credit debt?
Will this promotion make Sprout.com the next cool online hangout?
Would it pay off for Sprout to do similar promotions for other filmmakers? and if so how many times before they start devouring their own tail?
How could other websites or content makers create similar deals?
Is being on the Z list awesome? That's an easy one - YES, it F'n Rocks!
Nancy Drew is cool. I am glad she is making a comeback.
I recently discovered that Turner Classic Movies website is letting you embed clips like this from all kinds of great old movies!
